Since my graduation from Bournemouth University in 2013, I've been working as a director in the commercials and branded content field. Together with my partner Oli Clubb, we realized our knack for creating enjoyable content. This realization led us to establish Sunday Treat, our production company, guided by the principle of "Find the Fun." Alongside client projects, we've carried forward our tradition of crafting self-funded comedic content, as inspired by our earlier freelance work.
Our recent venture under "Sunday Treat Originals" was "Sliced Bread," a wonderfully absurd short film set in an alternate universe where Sliced Bread remains undiscovered. This project aimed to experiment with the prevalent montage technique in modern ads, striving to pack numerous scenes into an incredibly concise format.
Collaborating closely, Oli and I co-wrote the script. We utilized our connections for filming support once the script was finalized. Our shoots varied, ranging from simple setups involving Oli, myself, and one extra person to elaborate days with a sizable crew, actors, and extras. Despite the demanding shooting schedule, we ensured top-notch quality. This involved patient efforts to secure optimal locations and collaborate with exceptional crew and actors.
A remarkable highlight was shooting at Tate Modern, specifically in the executive boardroom and interrogation room. We extensively customized these spaces with furniture, practical lighting, camera equipment, and crew members, offering a breathtaking view of St. Paul's Cathedral. The interrogation room creatively incorporated red LED lights on the wall, enhancing the scene's depth.
The entire project incurred a cost of just under £10,000, a significant investment for both Oli and myself, especially during that period. Nonetheless, we recognize its role in promoting comedic short films, nurturing our creative skills, and cherishing the process with outstanding collaborators.
Despite a production pause of over a year due to COVID-19 challenges, the decision to wait for the right execution proved wise. We even have a behind-the-scenes video showcasing the involvement of over 100 individuals and the post-production process, which largely took place during the pandemic.
Special recognition goes to our accomplished composer, Jim Hustwit of Larp Music, and sound designer Jon Coles for their exceptional post-production contributions, including crafting custom soundtracks. Music composition proved intricate, adapting to various scene moods. Noteworthy is the incorporation of Asian motifs seamlessly into the interrogation scene, a remarkable feat given the time constraints.
We also commend lead actor Ciarán Dowd, whose brief appearance exemplified how exceptional talent can elevate a project. This sentiment extended to all our actors, many of whom we've collaborated with before. Our commitment to casting outstanding actors for every scene, regardless of brevity, proved rewarding in the final edit.
What lies ahead? Sunday Treat, a London video production company that thrives on a vibrant culture of creative exploration. To sustain this creativity, we remain dedicated to our ongoing Sunday Treat Originals projects. If you're a comedy writer or director, we warmly encourage you to reach out!
For a deeper dive into the content we craft at Sunday Treat, head to our website's Originals page. To grasp our guiding principles, explore our About Page. Or, check out this fun one with Brian Blessed and a Dragon!
Gulliver embarked on his venture into the realm of film and video in 2013. He commenced his professional journey as an independent director and producer, involved in creating branded content, commercials, and television undertakings. In the year 2020, he founded Sunday Treat, a Creative Production Agency focused on curating humorous and delightful content.